Services // Search Engine Optimization
Search engine optimization is one of the most critical elements to consider when taking on any website design project. If a site is coded with optimization in mind and is brimming with well written, relevant & original content it stands a great chance of climbing to the top of the search engine results and delivering you many happy customers. I’ve made a difference to many company websites in Cornwall.
The time one can expect to wait in order to achieve a decent position in the search engine results pages (SERPS) will vary massively according to the marketplace in which your website finds itself.
Case study – Web development for “Wedding Photographers Cornwall”
A recent web development project I worked on for a wedding photographer in Cornwall was a real test of my optimization skills. Working on a tight budget, Apple Photographic have managed to get their site perfoming well for broad search terms such as “Wedding Photographers Cornwall” and “Wedding Photography in Cornwall”. This is no mean feat, considering the competition in the wedding photography proffession. Their success is due to a great site design, beautifully coded pages, relevant content and regular blog entries by the site owners.
Search engines love new content. Get blogging…
The blog enables a site to grow and include new content on a regular basis. If Google’s spiders crawl a site and they see the same pages day in day out they will be likely to think “no-one needs to visit this site” and drop your position; which brings me on to another point worth noting: optimization is a collaboration. You, the site owner, need to get out there get writing and get people linking to your site. My role is to make sure that your pages are elegantly programmed so that your content is easy to access for search spiders, but don’t expect to remain in top spot if you neglect your website as soon as it’s been built.
If you’re in need of an optimization boost get in touch I’ll be more than happy to take a look at your website and let you know where I think improvements can be made and the steps we need to take to achieve them.
Looking for the best website design cornwall has to offer? Try me. You’ll be glad you called.